Showing posts with label Critical Illness Insurance Sales amp; Marketing. Show all posts
Showing posts with label Critical Illness Insurance Sales amp; Marketing. Show all posts

Saturday, March 5, 2011

Critical Illness Insurance Trade Group Offers Free Sales Training

There's really no explanation why critical illness insurance sales continue to lag in the U.S., declares Jesse Slome, executive director of the American Association for Critical Illness Insurance http://www.aacii.org. According to Slome, the protection first introduced in 1983 now sells well in 54 other countries worldwide.

"There are over 65 million Americans between the ages of 30 and 49, creating an enormous opportunity for the sale of critical illness insurance products," states Slome. "These adults understand the risk of being diagnosed with cancer or having a heart attack. They simply have no knowledge that an affordable financial solution like critical illness insurance exists but we are going to change that starting in 2011."

The industry trade association established in 2009 just announced a free education campaign for insurance and financial professionals. The trade group is waiving the $98 membership fee offering free sign-ups which includes access to the Association's online Learning, Marketing and Sales Center. The Center provides access to sales training modules, industry research, marketing and sales tools.

"We plan to educate 10,000 insurance professionals during the year and to significantly jumpstart product awareness and ultimately sales," Slome adds. "Every agent or broker who has clients in their 30s or 40s will benefit by understanding how simple it is to offer and sell this highly affordable form of protection."

The free membership offer will be continued for at least the first six months of 2011. For more information or to sign-up for free membership, visit the Association's website http://www.criticalillnessinsuranceinfo.org/free .

Saturday, October 31, 2009

High-def Colonoscopy Detects More Polyps

A high-definition (HD) colonoscopy is much more sensitive than standard colonoscopy in finding polyps that could morph into cancer.

According to researchers from the Mayo Clinic it appears that high-definition colonoscopy detects more precancerous polyps. The difference could be as much as 20 percent.

Approximately 14 million colonoscopies are performed each year according to the American Association for Critical Illness Insurance, the industry organization that tracks and reports data related to critical illnesses. Some 745,000 men were diagnosed with cancer each year, roughly 10 percent with colon cancer.

 A study was conducted between September 2006 and December 2007 when the Mayo Clinic in Florida was switching its six colonoscopy procedure rooms from standard colonoscopy endoscopes to high-definition endoscopes.

The findings, presented at the annual meeting of the American College of Gastroenterology in San Diego, Calif., are not only important because a large group (2,430) of patients participated, but they resulted from the only study to date that has compared these two methods in a general clinical practice setting, among all the patients who needed a colonoscopy and with all the physicians who performed it.

An endoscope is the lighted tube inserted into the colon and rectum to look for, and remove, polyps. A high-definition endoscope uses both a high-definition video chip and HD monitors (like HD television) that increase the resolution of the image. Patients were not assigned to one scope or the other. Instead, they were placed in whatever room was available and assigned a gastroenterologist who was on duty at the time.

Researchers found that the rate of detection of adenomas -- polyps that are likely to become cancerous -- was 29 percent among patients who were scanned with high-definition endoscopes, versus 24 percent for those in which standard endoscopes were used.

The study was funded by Mayo Clinic, and the authors declare no conflict of interest nor do they endorse the products mentioned in the study.